I had the pleasure to work on the art direction for the Look & Find's advertisement campaign. The purpose of the campaign was to convey the values of the company and encourage the brand acknowledgment, additionally it was intended to give a new look to the image in regard to the previous campaigns because the look of the brand so far was outdated. The main goal of the advertisement campaign was to highlight the values, the quality of the services and to stand out from the competition during the period of economic crisis in the country.
01 CAMPAIGN. MODELS
01 CAMPAIGN. ADVERTISING
01 CAMPAIGN. OTHERS
I decided to give a new minimalist image and with tonalities that would respect the corporate colors, something very important for them, with symbolic images and peacefull colors that transmit tranquility for each model and very short texts to cause greater impact. A total of six models were made in eight different formats for each one, furthermore several adaptations to apply on different media. Also templates, real estate advertisements for press and different marketing elements with the new image.